Diana Verde Nieto- Founder of Positive Luxury

Diana Verde Nieto is an author and entrepreneur. She is known for having co-founded ‘Positive Luxury’. Positive Luxury helps luxury brands acclimate to the new climate-conscious world by using the ‘Butterfly Mark’. The Butterfly Mark is a tangible certification trust mark given to brands that abide by the highest standards of verified ESG+ performance. The ESG+ assessment conducted takes into account over 150 factors across 75 categories.

The Butterfly Mark originates from a meeting between Verde Nieto and Sir David Attenborough; it was the story of the Large Blue Butterfly which was saved by a scientist that inspired the trust mark.